We are Intelligent Optimisations (IO) a marketing technology company which has developed a proprietary, big data driven, automated media buying platform. The IO platform unlocks the opportunity for advertisers to exploit the benefits of programmatic buying in a rapidly evolving industry. We understand the complexities of programmatic and the challenges that real time bidding can present to advertisers and their agencies.

We are passionate about making the benefits of big data, genuine machine learning and programmatic advertising easy for everyone to access. We are committed to providing excellent customer service and driving exceptional results for our clients. Our team is made up of propeller heads, extroverts, introverts, digital marketing specialists and creatives, all united in a passion for exceeding expectations and delighting clients with our results.

Our Service

The always-on nature of IOs platform means that we are continually learning about audiences and passing the benefit of this onto our clients. As we speak the language of business and technology, we help unlock the complexities of your data in a real time environment to achieve your performance marketing goals. IO’s team is structured to be expert in all aspects required to deliver outstanding results for our clients.

Across the whole IO team we all share the common goal of wanting to excite our clients with our performance. We know that our success is intrinsically linked to the success of our clients, who are our partners. When you work with IO, you have a committed team working with you.

Our Team

Named Account Manager

From the moment you sign up you will have a dedicated Account Manager. This person is your indispensable partner in programmatic. Through smooth technical set-up, devising programmatic strategies and reporting and interpreting results, your Account Manager will use their industry experience to ensure you get the best possible results with IO.

Dedicated Data Analysts

When you come on board with IO, you also get access to the expertise of our client-oriented data analysis (CODA) team, who monitor the output from IO’s machine learning platform to maximise performance and extract valuable insights from the data.

Automated Machine Learning

Entirely proprietary and constantly refined by our team of hardcore engineers, IO’s machine learning platform is built to automate decisions at a level of complexity hard to imagine, let alone match through human optimisation. The IO platform uses your budget in the most effective way possible to deliver exceptional results.

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