We Are The True Prospecting Company

We solve the problem of finding and engaging with new audiences at scale


Our platform has been built to find new customers at a level of complexity hard to imagine, let alone match through human optimisation. Our True Prospecting solution drives exceptional performance across the entire purchase funnel and across all channels and devices.


We help our clients to discover more about their potential customers. We identify and target highly relevant customers who are in market, but not in funnel. Our Client Oriented Data Analysis team (CODA) work with our clients to ensure they gain valuable insights from campaign reporting.


Our advanced learning platform drives conversions through a process of relentless optimisation. With every observation, action, result and decision that is fed back into the IO Platform, it gets smarter and smarter with every ad served.


  • We needed something that was going to help us acquire customers outside of our existing customer base and there is no doubt that this is what IO provide.

    Casper Roalsvig Vasbotten, Digital Marketing Director, OnePiece
  • The CPA targets have been very good – we set them a tough target and they have met the target. The team have been extremely helpful. Any time we give them a call they have been extremely professional.

    Jeff Mosetic, Programmatic Marketing Manager, Intercontinental Hotels Group

Our Performance

Our True Prospecting solution delivers industry leading results


Prospecting CPA

90% reduction in prospecting CPA for travel client


ROI Exceeded

317% increase in ROI for fashion client


Prospecting CPA

58% reduction in prospecting CPA for retail client

Intelligent OptimisationsHome